Here’s something we can all agree on: trying to make a living off of music is not easy. I’m not talking rock-star wealth & fame…just earning enough to eat & pay rent, and maybe get decent health insurance. So why do it? Why struggle so hard, work like a dog and push yourself beyond your limits — just to “get by”?
Because if you’re like me, you love music. Way down at your core, it has an unshakable hold on you, and tapping into that love is the greatest feeling on earth. Whether you play it, listen to it, dance to it, or talk about it, you don’t just “like” music — you LOVE music. More than most people. More than almost anything in the world. So, do you love it enough to marry it? Read more
This week, Music Think Tank published an interview with Ian Rogers where Ian delineated different “classes” of artists – Emerging, Middle-class, Mainstream, and Legacy – and talked about how it takes a long time to move up the chain of success. He’s absolutely right, but “a long time” is a pretty nebulous period. Soul singer Charles Bradley had to plod along as an Emerging artist for almost 40 years, while Mumford & Sons toiled for less than five. Yes, success takes time, but it also takes work – and different levels of success require different types of work. Read more
This article that Nielsen published last month paints an interesting picture of how youngsters (I believe they prefer “millenials” or maybe just “those damn kids”) consume media and engage with the internet. Taken together, these bullet points illustrate a generation with the mobile Web at the absolute epicenter of their media experience. Read more
If you want to make music, start a band. If you want to make money, start a business.
It’s that simple. Bands and businesses are two different entities with different objectives. If your goal is to play music, by all means, go ahead. But if you want to earn a living from your music, you should view that goal as a separate enterprise — one that takes careful planning, hard work, and a team of helpers. Any band can screenprint some t-shirts, set up a Bandcamp page, and start making a little money. But that’s not a business…it’s the equivalent of a lemonade stand.
So, what’s the key to building a business with a band at its center? Read more